Ochita malonda ambiri amafuna dongosolo losokoneza - mabizinesi akuluakulu omwe amasokoneza makhothi kapena machitidwe owongolera - kuti awonjezere phindu ndikutsekereza opikisana nawo. Kugwirizana kumeneku, komwe kumagwiritsa ntchito mphamvu zokakamiza za boma ndi malamulo kuti apindule nawo, sayenera kukhala. kutanthauziridwa molakwika ngati okonda ogula.
Mu Alcon Vision v. Lens.com, tidawona koyamba momwe makampani akuluakulu amitundu yosiyanasiyana amagwiritsira ntchito chuma chawo kuwongolera mpikisano ndikuchepetsa kugulitsa kwa omwe akupikisana nawo m'misika yawo. msika pokhazikitsa Unilateral Pricing Policy (UPP), yomwe imalamula kuti mitengo yotsika mtengo yogulitsira magalasi ena.
Komanso, "Alcon, kampani yayikulu kwambiri padziko lonse lapansi yosamalira maso, yapereka mlandu wophwanya chizindikiro cha malonda motsutsana ndi msika wachiwiri waukulu kwambiri wochotsera ma lens pa intaneti.Zochita zamalamulo sizikuchitidwa kuti ateteze ufulu wa katundu wa Alcon kapena kuteteza makasitomala ake.Ayi, M'malo mwake, milanduyi idapangidwa kuti ichepetse mpikisano wa Alcon ndikuwakakamiza kuchita mapangano alayisensi omwe amavulaza omwe amavala ma lens.Nkhani yomwe akuti ili ndi chizindikiro ndi yapaketi, osati olumikizana nawo enieni.Mlandu wa Alcon pa chinthu chaching'ono ndipo cholinga chawo chenicheni ndikupeza ochotsera pa intaneti kuti agule magalasi 100% kuchokera ku Alcon pamitengo yokwera kwambiri kotero kuti magalasi sangathenso kugulitsidwa pamtengo wotsika.Izi zidzakweza ogula mamiliyoni ambiri ku Price. ”Alcon adakonzanso mwadala paketi yake kuti aletse ochotsera kugulitsa magalasi pamitengo yotsika.
Alcon akufuna kuwononga msika wa sitolo yochotserako ma lens, kapena zomwe Alcon amatcha msika wovuta wa imvi.Ndilo vuto kwa Alcon, chifukwa chakuti zomwe zimatchedwa kuti mitengo yamtengo wapatali ndi yotsika kwambiri kuposa zomwe Eye Care Practitioners (ECPs) amalipira.
Nachi cholembera kwa ife omwe timafunikira ma lens.Popanda malo ochotserako ngati Lens.com kapena 1800Contacts.com, odwala amakakamizika kugula magalasi kuchokera ku ECP.Ngati odwala ambiri amakakamizika kugula magalasi awo a Alcon ku ECPs m'malo mochotsera ogulitsa , ndiye kuti ma ECP adzakhala okhoza kulembera magalasi a Alcon, zomwe zimapangitsa kuti mitengo ikhale yokwera komanso kugulitsa kwa Alcon.
Pamene tikuchira ku coronavirus, odwala/ogula amafunikira zosankha zambiri, osati zochepa. ndiye wopambana pazachuma munthawi ya mliri wapambuyo pa mliri.
Chaka chatha, makampani akuluakulu monga Alcon, Texas, adatumiza phindu lolimba ndi malonda. M'malo mwake, Alcon - m'chaka choyipa, choyipa, choyipa - adagulitsa mabiliyoni a madola mu 2020, pomwe aku America ambiri adakumana ndi ziwopsezo, kuchotsedwa ntchito, kubweza ndalama komanso kutsekedwa. Ngakhale mchaka chotseka komanso kuchedwa kwachipatala, kugulitsa kwa Alcon kotala lachinayi padziko lonse lapansi kunali $ 1.9 biliyoni, kukwera 2% kuchokera kotala lachinayi la 2019.
Ndi malingaliro ake azachuma omwe akukwera, Alcon, mtsogoleri wapadziko lonse lapansi pantchito yosamalira maso, akugwiritsabe ntchito "lamulo" - ndiko kuti, kugwiritsa ntchito zida zamalamulo - kukakamiza machitidwe olimbana ndi mpikisano pamsika wa lens.Amagwiritsa ntchito dongosolo lazamalamulo. kuchepetsa kusankha kwa ogula, kukonza mitengo ndikuthamangitsa ochotsera.
Mamiliyoni aku America amafunikira ma lens olumikizirana.Malinga ndi RealClearHealth ndi Centers for Disease Control and Prevention (CDC), anthu aku America 45 miliyoni amavala ma lens. Chiwerengero cha anthu aku US chomwe chimafuna kuwongolera masomphenya, masuti a Alcon adzasokoneza anthu aku America omwe amagwira ntchito molimbika omwe amafunikira kupuma pakatha chaka choyipa, zosankha zochepa, mitengo yamtengo wapatali. chinthu, koma mlandu wa Alcon ukhoza kulepheretsa ogula ambiri kuti asagule magalasi omwe amafunikira kuti agwire ntchito, kugwira ntchito, kuyendetsa galimoto, ndi kukhala ndi moyo wabwinobwino.
Daniel Patrick Moynihan adanenapo momveka bwino kuti, "Aliyense ali ndi ufulu wamalingaliro ake, koma osati zake."Nazi zowona za Alcon's anticompetitive behavior :
Alcon adapereka mlandu wotsutsana ndi wochotsera ma lens omwe amagulitsa ogula pamitengo yotsika, ponena kuti kuphwanya kwa chizindikiro chake kunali kwachabechabe.M'malo mwake, mlandu wa Alcon ulibe chochita ndi kuphwanya kwa FDA kapena nkhawa zokhudzana ndi luntha. otsutsana nawo pa intaneti akugulitsa ma lens ovomerezeka, ovomerezeka a FDA.Chowonadi, komabe, ndikuti masitolo a pa intanetiwa amawononga ndalama zambiri kuposa Alcon.Ndizo.Zomwe Alcon amasamala nazo ndikutseka mpikisano.
Kwa odwala omwe amafunikira ma lens, Alcon akuyang'ana kuti achepetse mpikisano kuchokera kwa ochotsera pa intaneti kuti atseke mitengo yokwera ndikuwonjezera malonda.Mitengo yokwera iyi sapereka maubwino owonjezera pazabwino kapena chitetezo.Izi ndizovuta.
Nthawi yotumiza: Mar-26-2022
